Bridging the gap between playful concepts and beautiful aesthetics. 

We are a premium illustration-led stationery and printed goods brand on a mission to create immersive illustrations that capture the sentiments of everyday life through a playful, alternative, and relatable narrative. 

Our illustration style is hand-drawn, contemporary and free-spirited. We draw on escapist themes and cultural trends to create designs that tell a story through whimsical figures, beautiful illustrations, and fantastical scenes.

Eat the Moon was founded by self-taught illustrator Fifi Khudhairi, based in South East London. Our designs are full of humour with a nod to the surreal.  

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'Eat the Moon exists because I didn’t want to compromise on style when picking a fun card I knew my friend would relate to. I felt there was room for stylish cards with a sense of humour!

I have a BA degree in Fashion design, which led me to start a career in Fashion styling to then quickly move into advertising and branding for 8 years before starting Eat the Moon. I love to immerse people into some kind of story or narrative. I normally take an idea and play around with it to give it a new meaning or an alternative story and then find ways to beautifully convey the idea.

With a background and interest in fashion design I tend to incorporate design trends into my work (or character outfits!).  I’m inspired by Surrealist art movements, zines, feminist artworks, satirical cartoonists and celestial aesthetics.’

- Fifi, illustrator + founder of Eat the Moon