"Feed Your Imagination - Eat the Moon."

Eat the Moon is a London-based brand that creates story-driven products designed to break free from conventional thinking and inspire people to rediscover the freedom of getting lost in their imagination. 

We love telling stories through unapologetically fun and surreal narratives—filled with parties, oddities, and charming characters—that offer a playful escape through contemporary, illustration-led greeting cards and printed goods.

Our brand champions creative freedom—the freedom to express yourself authentically. For us, this means diving into the peculiarities of our imagination, blending reality with fantasy, and creating designs that invite people to view the world through a dreamlike lens.

At our core, we believe in the transformative power of imagination. By feeding the mind with whimsical, boundary-pushing ideas, we open up endless possibilities. 

Playfulness is central to our mission, reminding everyone that getting lost in imagination can be both liberating and fun!