"Feed your imagination"
-Eat the Moon
We are a London-based stationery and lifestyle brand that believes that our imagination, like any other part of ourselves, needs to be nourished.
Our brand champions the power of storytelling - we delve into the peculiarities of our imagination to design greeting cards and printed goods that blend reality with fantasy, creating surreal narratives full of parties, oddities, and charming characters that allow people to see the world through a more imaginative lens.
At our core, we believe in the transformative power of imagination. By feeding the mind with whimsical, boundary-pushing ideas, we open up endless possibilities.
OUR STORY
Eat the Moon is a bold brand founded by London-based creative Fifi Khudhairi. After years in the structured world of advertising, Fifi stepped away from the 9-to-5 to reconnect with her creative roots—rediscovering her passion for art while traveling through Central and South America. “I had always been creative. I studied Fashion Design at uni but wasn’t interested in working in fashion, so I got a job in advertising. I enjoyed it and learned a lot, but I didn’t feel very fulfilled—I wasn’t really using my creative brain. I wanted to come up with ideas without limits or rules.
I decided to quit my London life for nine months and travel through Central and South America. During this time, I felt really inspired and started to explore my illustration style. I became unapologetic in my creative approach. To my surprise, others resonated with my concepts. It felt liberating, and I knew I wanted to turn that feeling into something bigger—and that’s how Eat the Moon was born.” – Fifi